Fast Food Essay Essay Example for Free

riotous Food Essay Essaythe Statess obesity is sufferd by numerous factors, that which ar viewed other than by large number. For example, many different people believe the problem of obesity is caused by over eating, increased portion sizes, lack of nutrition, and how fast food companies are going after children. These problems are all considered to be immense problems of obesity. Though, different people may believe only one of the followings is a major cause. Thus, it is of grandness to discuss the reasons why.First of all, portion sizes from fast food restaurants have dramatically increased over the course of a few decades. In the article, By all Other Name, Its Still a Supersize, the author, Lisa R. Young, states that, In the last few years, Hardees, Burger King and Wendys all have introduced 1,000-calorie-plus sandwiches stuffed with 12 ounces of beef the amount of marrow recommended for two days for most adults. This shows that one meal stinkpot be to a greater ext ent than half the average calories needed for individuals in a single day. Instead, people should avoid large quantities of food and should eat healthier. Consequently, big portion sizes are one of the factors of obesity.Second, fast food companies are deliberately targeting children as they are patrician targets to go after. Kelly Brownell, the author of Are Children Prey for Fast Food Companies? says how Happy Meals from McDonalds are served with toys. These toys are advertised and are served with low nutritious food. Only 12 of 3,039 possible kids meal combinations meet nutrition criteria for preschoolers. However, if fast food companies would serve healthier foods to children, like fruits and milk, the statistics would increase. Also, these foods are high in sugar, and fat. Ultimately, companies targeting children with unhealthy food and toys can lead to a higher rate of children being obese or diabetic.Strangely enough, fast food mimicking fast casual places may actually be be tter and healthier due to its fresher ingredients. Julie Jargon writes the article, Fast Food Aspires to Fast Casual and she states that fast food restaurants are up scaling their food. In the hope of appealing to more-sophisticated consumers, fast-food chains are moving beyond simplecheeseburgers and tacos, adding fancier ingredients such as portabella mushrooms, citrus-herb marinated chicken, and pepper bacon. This upgrade may be attracting more customers to the fast food industry, but they will be attracted to healthier foods. Therefore, it may not be as frequently as a leading cause as of obesity as other things.In conclusion, fast food companies have changed America for the worse over the course of a few years. Fast food places mostly have high fat and low nutritious portion sizes that shouldnt be eaten daily. Families shouldnt eat fast foods as much as they think they should, and instead should result in eating healthier, fresher products. Alternatives to fast food places may dramatically decrease obesity in America. Americas obesity epidemic may be led by the fast food industries.

Three Scenarios Essay Example for Free

Three Scenarios EssayIn a particular art industry there are clients that insist to the company to use art bends crimson though the company does not have the license to use the designs requested by the customers. The clients demands that the images concerned are to be used. This is about take in ethics on copyright issues theoretically the company is not accountable for the content of the standard design, it is the clients responsibility.In such situations and argument that would come on between the client and the company it is best to discuss the meaning of copyright because not all people have the idea about copyright. Other employees rear end walk away from the job but as an employee with work ethics the problem should be solved in a manner that no disability will happen for the company and the client. Misunderstanding about real facts and issues are sometimes just the root of losing ethics in the industry. As an employee of a certain company you have a long term client, wherein the clients business is so familiar to the company, one day the the client has approached the employee and ask if he could render service on them using the experience that the employee has gained from they company wherein he is presently working this is an option for the employee if e will accept the offer. But this is a representation for such conflict of interest that would affect the company that has trained and trusted the employee, this will affect the company and it should have preparations if such things happen o its employee. An employee comes to work always late until such time that it was noticed by the human resource officer and warn the employee that if he continue such work ethics he will be receiving a warning for dismissal, but it was again repeated by the employee and after that he received a garner of termination from the company. This is a wrong ethics from the employer for they had violated the rule they have given for every employee. Each employee has e qual right to be given sportsmanlike treatment for such codes or rules implemented by the company.

Certificate of making good defects,c.d.m, latent defects

Certificate of making good defects,c.d.m, latent defects* Under 2005 The Certificate Of Practical J.C.T. bound has far reaching effects upon the rights and obligations of tout ensemble concerned within the contract these include the commencement of the defects liability period which usually lasts for 6 months.Possession of the range returns to the employer.The risk and damage to work, and third party liability transfers back to the employer.Retention is payable in part (50%).Arbitration may be sought if required.No further variation to works may be issued unless monies for works to be carried out are re-calculated and agreed.The limitation period begins.Application for the Certificate of completion may be made and within 14 days of receipt of application the relevant body must issue the said certificate of completion.* The Certificate of devising Good Defects is a certificate that is in relation to the completion of defects, imperfections, shrinkage and any other fault raised d uring the defect liability period.It is issued when in the whimsy of the Architect and others the avower has rectified and made good all defects and any other faults within succession frame of the defect liability period of time allowed by the Architect/ Engineer and confirmed in writing.The date will be stated when the contractor completed said works.* The relevance of The Health and base hit file is such that it provides as much and relevant information as possible regarding all works carried out in the completion of the contract. It is inclusive of all method statements and risk assessments pertaining to the works. It shows any problems that may apply to the future of the development / structure etc .It minimises Any risk to operatives involved in any future works that may be carried out, Such as maintenance, renovation, demolition or repair.The file must be handed to the employer at the end of the contract.* LATENT DEFECTSThe possible routes move over for a client once a la tent defect has been discovered is to invoke certain policy policys already in place ,and certain conditions under J.c.t footing of contract* Collateral warranty.There are also some alternative routes * Latent defect insurance* N.H.B.C Insurance(Various)* NHBCs warranty and insurance cover, available for up to 12 years, covering over 80% of all UKs new physique social housing developments. It is specifically designed to protect Housing Associations (HAs) and other Registered Social Landlords (RSLs) build projects including new build, conversions and renovations, multiple occupancy projects, foyer schemes, student accommodation and mixed-use sites. This comprehensive warranty provides extensive cover for contractor defect liability and insolvency for up to 2 years after completion. Building failures cover for latent defects significantly reducing the need for collateral warranties* Collateral Warranty J.C.T 2005 9.4 The client may wish the contractor to provide a collateral warran ty under J.C.T 2005 9.4Collateral warranties are contracts requiring the relevant parties to conclude a separate agreement. The promise by the Contractor is exchangeable to the contract details at practical completion(Defect Liability).If the contractor does not comply with the employers notice he may be liable for a claim of indemnification for breach of main contract. However if a defect does not show until a much later date ,It requires the client to pursue for damages in the way of contractual entitlement.If there is no insurance against the failure to provide collateral damages the employer can consider amendments to the standard form of contract.Latent Defects insurance * Latent defect insurance is a long-term insurance cover .It includes new buildings against damage or the imminent threat of damage caused by unfit design, workmanship and materials in the structure of the building. The structure of the building normally means the foundation, walls, floors, roof, other load- bearing elements, the waterproof envelope and if the building has a basement, its waterproofing element.* put over is also available for loss of rent or revenuelost as a result of damage caused by a latent defect. Some insurers nowoffer Latent Defects insurance for projects retaining existing buildings and for existing buildings including some coverfor non-structural components

The historical and significance of Weber output

The historical and significance of weber outputThe historical and significant of weber output (Der Freischutz )in the romantic Germany opera house.The so called Camerata that first met in Florence in the 1580s arose in German Opera. On seventeenth century, Opera came in and dominated Germany. The maturation of Italy Opera, urged the singing and the performance arts by Italian skills, the delightful in neither show nor theatre brought acknowledge to the rest of Europe. Germany Opera be genuinely much learnd by Italy Opera. Two major Opera composer of Germany, Beethoven and Weber learned from Italian composer and this is the continuous line on the opera development of Germany. ( Edward J.D 1976)During the seventeenth and eighteenth centuries, Italian rival became a factor that Germany opera was struggle with it. Handel and Gluck elect opera seria as a foreign tradition work. Some composer tried to challenge the domination of Italian, Mozart sophisticated medicinal drug evolved t he simple singspiel, Weber induce a unique Opera Der Freischutz which influence the romanticism. Wagner is the one to change the Germany Opera neer to be the same, significantly great influence to the opera and the later composers. This few composers brought a strong operatic to European cultural. (Edward J.D 1976)Throughout seventeenth, eighteenth and nineteenth centuries, the historically show the importance of opera was there. The melodic bearion of the opera is the primary(prenominal) source of all. There are various definitions for Opera, for my thought, Opera is an art form, sung on the staged in magnificent costume, accompaniment of submissives lead the expressive medicament goes by. It is in any case device by human expression is made artistic, the equality of piece of music is the same as every poem, the duration and level difficulties of music, essential(prenominal) contain emotional climax.Religious is a part of the scenery for opera, the characteristic of the type of opera we called Romantic. (Edward J.D 1976)Exaggeration is the romantic interpretation of older music, for physical exercise two different composers output would give rise a different technique and expressing. To play Bach 48 prelude, used of harpsichord which gives no variety of blazon and fighting(a) contrast, yet the beautiful and even expressive we can still played in the music. With a nonher comparison, Weber output by playing without dynamic and experience, the eventually result will be lifeless as Weber is a typical romantic composer, his outputs dep suppresss on his very existence upon intensification or exaggeration. (John D.D 1980)Germany Opera was being concerned when Vienna turn to be international operatic centre, at the mean time of Mozart striking nevertheless this is nothing to do with him. The ample duration of development took Germany Opera to be well known due to unsatisfactory of libretto badly made. (John W 1976) The two major composers of Germany who wrote opera Mozart and Hasse brought foreign repertory to the German Opera house. Both of them neglected the important of own inelegant opera music. According to John Warrack, Mozart wrote opera in Italian but not German, hilarious part of Hasse, he never wrote German Opera at all. My thought thats was a major reason of local produce composer had neglected the very significant point which they could developed the opera of the country.Carl Maria Von Weber is a German composer and also the composer of Der Freischutz. He was a significant composer of the romantic school. Weber was influenced by Mozart in his early opera, but he had the sense of innovation and creating a new, distinctly German tradition. The German folk song melodies can be lots attach in Webers music. Weber life was connected with his printed work, in particular opera. Webers mastery of the orchestra was equaled in his time by Beethoven and Schubert. Weber composed for piano works, opera but he also wrote a qu antity of religious music- Catholic Mass. Der Freischutzbecame one of the major influential development opera in Germany, not notwithstanding influence of the music but also later composer most likely to be German, for instance Wagner, Liszt, Mendelssohn and Chopin. He still remained a successful composer although he had arrested for debt and actor and expelled from Wurttemberg.Barely touched by the wand of the magician Weber, the realistic and natural scene for the most German of melodramas assumes a grace and freshness a riddle even worthy of Shakespearian fantasy.CLAUDE DEBUSSYDer Freischutz was the creation of German life and wisdom, ancient but revives with new awareness and given new artistic growth. Der Freischutz translates as the crack shot or the free shooter. This opera established a uniquely German form of opera under the influence of Romanticism. The opera contains three acts by Weber to a libretto by Friedrich kinds. The first sketch was on July 2nd 1817 and only co mplete until May 13th 1820. Instead of the original name Der Freischutz, the deed Der Probeschuss ( The trial shot) was chosen, then Die Jagerbraut ( The Huntsmans Betrothed) but eventually the first title was restored by Bruhl ( Director of Berlin Theatre) who had accepted the opera production. For Weber, unparalleled triumph started on Der Freischutz. He breaks the 18th century overture style that consist suggestion of the motives that would follow. This innovation creating began his music career in the romanticism period of producing brilliant outputs. Weber assume as a great master while his contemporaries have fallen into oblivion. Der Freischutz is still numerous in Germany and essential to the repertoire as Faust or Carmen. In our day now, Der Freischutz is rarely to be presented in other countries. In France and England, the demand works of Mozart and Wagner are more appreciate than Weber. The reason why Weber only alive in Germany because the national quality of Der Freis chutz. The affection towards Germany was one irrational, mainly focus on childhood, children was taught to play the simpler tune of it, and was regarded as the most prehend opera for children first time visit. It is the opera for the people and for the German people. This reason cause the non musician German felt Der Freischutz are simply insufferable if they are not enjoy the work thoroughly. In Weber Career, the important factor brought his music to another stage of written work because he was the modern resembling of a court jester. He sang, played guitar and pianoforte, in this society, young noblemen should write lifeless poem about ladies, Weber put this into his music, the shape of lyric, the structure and musical style mixture of cut and Italian Cadence. Weber always called upon to played, most often he did was improvise the popular opera of the day. On my opinion, extemporize could found inspiration raise on music. We would not expect what will be creating later and thi s might surprised and became an innovation of a style. Weber became conductor in Dresden since 1817 and this changes make an empha coat focusing on development of German opera. The repertory that he conducted was only French and Italian opera was performed because there is no German opera worth to be performing beside Mozart and Beethoven outputs. For the last ten year operatic in Prague and Dresden, Weber repertories style was mainly influence by French work. (John.W 1991)The story is taken from German folklore and consists of magical elements. The opera begins with a shooting tilt, Max a forest ranger worried his poor for competition to marry his love Agathe, the daughter of the head ranger. Caspar tried tempting Max to sell his soul to Samiel, the black hunter to exchange for seven magic bullets which never fail to hit their mark. He now forfeit his soul and life to Samiel, to get free he has to find a victim to replace him. The bullets shape take place in the midnight in the Wolfs Glen. The following day, Max was asked to show his marksmans skills. He shoots a white dove which turns up to be Agathe, but because of the white love of Agathe, the bullet wound Caspar instead of her which this action was diverted by Samiel. Casper life is to be claimed by Samiel. The miracle escape of Agathe and she was awarded to Maxs hand and bleesed by hermit after(prenominal) a year probation and being pardoned. Max live happily in the end of the storyThe story has a several moral theme, the symbol of love, indigent and kindness represent Agetha. The symbol of evil, battle for Max represents Casper and Samiel. The story takes place of everyday, supernatural and myth. The plot is not merely a history nor excellent story. underlying the mighty and mysterious forces is at work. The character of story was interacted.The definition basic element in his story by winder and exposition by instrumental color was convinced to Weber for this is sound as a framework and with hi s certify understanding of melody and of theatrical condition, his purposes was certainly right. By choosing the primary colours which to portraying his characters, he may also drain them from the delicacy, unpredicted and of the contradiction real human nature, but he was authorized to define them which a glad German nation found the thought of it own qualities. Maxs is a young and simple hunter, for all his weakness and his apt to pensiveness and fantasies, an open air figure, with loyalties Agathe a mixture of Hausfrau, patient, contemplative, domestic, devout, faithful and a little insensitive Aennchen the active, innocent, foolish but delightful and generous, all this to be decribe by the word Keck Samiel and his agent Caspar the form the dark and unfavorable in the origin German wood notes Huntsmen and Bridesmaids, Killian and Cuno, villagers, the familiar natural life upon which the noblemen Ottokar imposes a human order and discipline that must in turn defer to spiritual order in the person of the Hermit, the Man of God. With Der Freischutz Weber succeeded the endeavor by bring the romantisicm into the theatre where failed by Tieck, Brentano, Schlegel, Arnim and Wener. (John D.D 1980) The development and conflict of the character surrounding his persons as actor-out of an ethical principle is not an interest of his. There full arrangement of leitmotiv, cooperation and developing the connection between whim and person was essentially a method to be representsNature, pure heroine, lively character, well-meaning but misguided hero, hopeless villain, kindly prince, holy hermit were the characters themselves assay very close to long created Singspiel type. (John D.D 1980). The nature influence has no real origins in Singspiel, which by far the partially deal only with formal situation, but Rousseau-inspired sentiment of opera-comic and reaches Weber most presently by two major operas of the year 1816. Faust- The first real Romantic opera by Spohrs is a comparatively undigested mixture of French influences Weber admired even more on Hoffmanns Undine, input many idea of Romanticism into a pattern for opera- particularly, as was concerned as Der Freischutz was the affect of the spirit world on that of human. Undine was the first opera of its generation to set a text of real literate merit Der Freischutz created inspiration and motivated for Hoffmanns famous attack on the closer combination of literary and musical quality. Weber idea of unity and his literary gifts was essentially a musician and libretto thought from the point of composer view as the combination elements should form. Ten years after without libretto, Weber attach the more enthusiastically on the fount that seemed ideal.Der Freischutz intended to bring out the natural outcome of the romantic rather than to revive the origin of music drama. For Weber music is used to present, reflect and express the mysterious action and magical in this opera. (John D.D 1980) Weber admitted the melodic of opera was arisen from folksong he studied. Der Freischutz wasnt the first opera to use folksong, but never in advance had folksong been so perfectly epitomized reflect German feeling. The Huntsmens chorus taken from German popular song books but its original derived from 18th century French street song Malbrouk sen va ten guerre. Its a resemblance of simple melodic. (Ex.1). It is not quotation or association which is the point, but the triumphant combination of dialect secular into a work of art.Ex. 1The Bridesmaids Chorus was derives from Volkstanz, Der Windmuller. (Ex.2). Tune from the village march is found on an actual primary still extant in country inns and fairs in Webers dayEx. 2Weber create bright atmosphere and presence powerful French influence can be overlooked especially as this was an acceptable musical associate in the face of the Italian enemy. According to John Warrack, by realizing occurrence a few Mhul achievement of in the music exhibit Maxs melodic style. French style in his repertory work was carefully concentrated during his ten years operatic suppress while conducting in Prague and Dresden.Through Mhul to Dalayrac, appears the combination of music idea, perhaps even a angiotensin converting enzyme motion, with absolutely dramatic component in the opera. From French opera Weber also developed the Reminiscene Motive which, though by no means unfamiliar in German opera, had not reached the full high-handedness of Leitmotiv.Two structure devices were used in the opera key association and repetition melodic themes. Although singspiel structure was conventional used to separate speaking dialogue, the music is still underlying the whole meaning of the legend. Weber attached a diminished one-seventh chord, (Ex.3)a peculiar one when every time the evil spirit occurs. The shock of romantic horror destroyed the fresh and order global of the normal tonality. Weber emphasis its indefinable or ambiguous quality the supe rnatural does not belong to a world of order and logical. The nicety of key association implied in these two themes. The C minor are consistently with such(prenominal) skilful modification as to be virtually a leitmotiv and there is of course the operas only true Leitmotiv, Samiel diminished seventh tonal pattern, with minor third interval leads to minor keys, in general connected with the power of supernatural evil.Ex.3The external circle represents the positive and benevolent major key used in the opera. The inside circle is the used of minor key and be arranged each opposite was the relative major, Samiel diminished seventh was suggested to be a minor third relativity. (John D.D 1980) Maltese cross show the diminished seventh chord a c e flat f flat. Weber did not use the key from b flat to c sharp when noted for the evil minor key. (Key in bracket) The segment show adept challenge to evil which most offer the major key. (Ex. 4)Ex. 4. The battle take place mainly opposition b etween C minor and E flat major, A minor (the key of Maxs forebodings) and C major, F sharp minor (the framing key of the Wolfs Glen scene when the magic bullet are cast) and A major (the key in which Agathe and her companion Annchen sing of happy marriage at the beginning of Act Two.The most useful and main scene in Der Freischutz is wolfs glen scene and the overtune among the many musical number of qualities. The opera buffa and Singspiel occur as conventional the most tedious ensemble of plot and confusion at the end of second act of Wolfs Glen scene. Between eighteenth and nineteenth century romantic music drama, there is nothing could demonstrate the difference till Weber create a scene of supernatural horror, allocate at the rocky valley, surround with incantations and magic with supernatural phantom and sensational stage effects. All its materials have by now been interpreted and indeed it is their close combination with the human character involved that raises the scene abov e the conventionally picturesque, the disturbed emotion has become the jutting to the music, their most dismaying night dread. Webers genius mastery on instrumental sound empowers him to avoid the natural kind of simulated. The scheme melodrama of Wolfs Glen, Weber had himself stage at Prague to be French despite this is a Czech melodrama, an unfamiliar characteristic in German opera and there is generally the tendency, under the encouragement of the Dresden judgment for description, towards signal situation rather than development. Moreover, despite Webers unfavorably known aversion, in no way he was presented indifferent by what he called the sweet embitter from beyond the Alps, most openly shown in the major solo and above all Agethes scene und Aria.The key analysis showed to hear and see the impressive scene and thrill. The strictly ordered of key structure exhibit the pictorial music on each supernatural. The experience and dynamic elements appear to decide the increase of the music. The domain key of the opera is F sharp minor. The main episode occurs in C minor act of Samiel, the preparations, Maxs descent, the act of the last three bullets. Agathe appearance is the main point, resist to the episode of the scene and exhibit by Weber in C major. The entire of the scene is form in an arch-like way. Weber approach path the opera as an whole structured of music drama. (Ex.5)Ex.5At the battle section, the strength of darkness fully developed into position. Astutely, Weber kept the appearance of Agathe redeeming(a) until the menace has been decisively established Act two goes up in Agathes house show a new world of feeling , nevertheless influence of evil shown at the engagement of Aennchen, hurting Agathe forehead when Cuno portrayed on the wall was fallen. A clear conflict shown in between two dealings of Agathes earliest restraint and flowing 6/8 melody for Aennchen chattered happily away.The midpoint of the opera is when Agathe step forward for h er aria, a significant knowledge of her nature. no matter of the Italian influences, the mastery connection of episode was maintain together is thoroughly Weber own as a skillful economy he meant.The possible action of recitative presented a more about Agathe, from the clarinet played of gentle pensive opening, Agathe special instrument, magical stoke as she open the door into balcony, a modulation from E major, a seventh on G to a 6/4 F sharp key, Weber expressing the beauties of the starlit night.( Ex. 6)Ex. 6In the German nation, Webers characters been grow in local life and the folksong was the inspiration for his tunes and offered a powerful stimulus in the next stage of establishing their musical independence. (Edward J.D 1976) His incentive of his virtuosity include technical foul innovation, on Chopin and Liszt, brought variety narrative and dramatic element for the new musical, Berlioz and Mahler were much admired Weber mastery on orchestra instruments of producing new e ffects. Hardly a single major composer in the tradition failed to pay tribute to Weber. During his time, vividly awareness in which it was utter joy to be alive,Vividly aware of his times as a new dawn in which it was bliss to be alive, Weber was conscious for achieving a new individuality German music in the future. Indeed, he successes and brought the Romanticism to theatre (John W 1976)The successed of Der Freischutz created a developed in German opera house, and come across in the whole Europe with all size and length, this was one agitation incident of the operatic history. The successes not only merely impetus a progress in opera house but also for composer to achieve the ambitious with serious way to approach the Romantic opera or simply tension about missing a convention.

The Implementation Of Change Management In Maxis Information Technology Essay

The Implementation Of Change focusing In Maxis Information Technology EssayMaxis are Malaysias leading telecommunications company and foodstuff leader with a total brisk ph wiz subscriber base of much than seven million, as at 31 December 2005. Maxis continue to enhance how people communicate and live with an impressive array of innovative harvest-times and serve. Maxis were the first to cast 3G Connect Card, PC Webmail, Video arms and 3G prepaid. They are having significantly increased the 3G service c e very(prenominal)placeage since its launch in July 2005, catering to more than 740 sites across Malaysia.The case study of Maxis was about the company winning a coevals shifts at the top management (management team) to meet the challenges of the competitors and the unpredictable demands of the global competitors in a rapid changing and hostile environment.The study aims to consider the implementation of adjustment in Maxis and making a shift to update telecommunication technology from 2G to 3G. This was initiative taken by Maxis implementation of a generational shift in order to be competitive in global market is still questionable as the highly competitive market is thus a tough to overcome. This study discussed(a) The importance of change and the demand to be competitive.(b) The success of implementing the change process in Maxis (adopting and adapting the new technology)(c) Importance of faceal change in MaxisThe Wireless Industry felt that inventing 3G network was critical in order to offer high-bandwidth run to their customers, or risk losing out to their competitors. Third generation meandering(a) phones (3G) are at the introduction stage and a lucrative trend. Maxis were able to achieve market leadership because its constant efforts towards developing a incorporate culture which fostered innovation. It wasnt slow for Maxis to maintain market leadership in the ever-changing telecommunications industry.The vision and dedication of its k ey personnel allowed Maxis to have a clear return over its competitors. Success and winning only comes naturally when the right people initiate and lead the charge to victory. The vision and mission of Maxis played a touchablely important role in fostering innovation for a company that aspires to be the best based on a set up of regard ass that serves as a guiding principle in all its human relationships, internally and externally, unifies and motivates its staff, provides clarity in its decision making, defines the way it conduct business concern to the community (Maxis website, 2004).2.0 Change Management as a competitive advantage in MaxisTo excel in todays business climate, organizations must continually deliver a varied range of products and service that provide high business value. Even the approximately successful enterprises can experience failure because they unsuccessfully manage change in software festering. With more demand than ever for IT (Information Technolo gy) to quickly and accurately achieve and support corporate objectives, IT organizations must cope with a continuous barrage of changes-changes in product requirements, technology, development processes, and deployment environments.As a result, telecommunication companies can only successfully deliver newer technology assets and applications to their current customers and attract new customer base through proactive management of change. The single, close constant factor in telecommunication companies is change (Becher, 1989). Telecommunication providing organizations and project teams must deal with rapidly changing business and product requirements, development methodologies, delivery technologies, and application architectures.For Maxis, there are compelling reasons to believe that 3G network go away work around the skepticisms surrounding the technology and succeed. The 3-G network is broadband and 6 times faster than GPRS and three times faster than EDGE (Maxis Website). With its abilities to deliver delineation-based services, it opens the door to a brand new communications average whereby the mobile experience is made more diverse, more interactive and more enjoyable than its technological predecessors.With launch of 3G in maxis, the telecom users leave alone be able to blab out to each other as well as to see each other face-to-face and distribute special moments as they happen. We get access to meaning especially live TV and video streaming that is more diverse, richer and a lot more engaging and likewise very enhancing for the users.Adopting 3G, user can easy access to broadband connectivity on your mobile device and your laptop, anytime, anywhere and you dont have to look for Internet cables or phone lines ever again. The great advantage of 3G at this point is due to the low broadband service penetration currently. Above all, for mobile operators, 3G provides growth as the market for voice telephony matures. Data is set to rule the communic ations industry of the future and thus, 3G network would be a service to look forward to by customer in future.The major benefits that Maxis will be reaping by the proposed change management would be2.1 The need to reinvent the business as the business environment changesAs the competitive pressures increase, the company need to rethink its business strategy and position in the value chain by contributing both to differentiation and woo leader strategies is to simplify the value chain and move closer to customers through mobile services.2.2 The need to be able to focus on the most differentiating activitiesMost operators still want to single out with new mobile services, content and portals. Extensive efforts are required to develop, launch and market with increasing time-to-market pressures and by being able to focus on these most differentiating activities is a significant benefit in view of a more complex technological environment in the future.2.3 The need to improve operat ing(a) capabilityAfter usual process optimization and competence development, the main source for cost readiness is economies of scale. There is a need to increase the cost efficiency of basic technical operations irrespective of the operators competitive strategy. For very large operators and international operator groups, it is possible to gain significant economies of scale in-house. Small and medium sized operators should consider a managed service provider that could deliver benefits for their business by creating higher economies of scale on their behalf.2.4 The need to improve quality of services and operationsIf Maxis manages the operations and network well with necessary capacity increases and modernization, the quality of service will be meeting the customers expectations. However, the quality is unlikely to be a differentiating factor as all the operators can deliver the same product. The new mobile services and applications provide excellent possibilities for quality d ifferentiation and grabbing market share in a certain time window. The operators should make the most out of this with the chosen help of the experienced managed service provider.2.5 The need to manage technology and operational challengesIn traditional operator-vendor relationships, the operator has responsibility for deploying mobile services network technologies, billing and customer care readiness. This integration responsibility involved risk and managed services contract can be set up in a way to reduce this technology and operational risk by linking service providers incentives to operators business objectives. These drivers differ from one operator to another and each of these drivers needs to be considered carefully. Since outsourcing of technical operations is such a major change, it should be based on the correct and well considered reasons.3.0 Fostering successful change management in Maxis successful management improvement efforts require the active involvement of man agers and staff end-to-end the organization to provide ideas for improvements and supply the energy and expertise needed to implement changes. Employees at all levels of high-performing organizations participate in and have a stake in improving operational and program performance to achieve results. High-performing organizations use a number of strategies and techniques to effectively involve employees, ie(1) Fostering a performance lie culture,(2) Working to develop a consensus with unions on goals and strategies,(3) Providing the training that staff need to work effectively, and(4) Devolving authority while focusing accountability on results.Employees in high-performing organizations get wind the importance of and the connection between their performance and the organizations success. The failure to constructively involve staff in an organizations improvement efforts means running the risk that the changes will be more difficult and protracted than necessary (Becher, 1989). The various steps for a successful organizational change in Maxis were3.1 Form the coalition.Once we create the freight of what we want to our vision to be, the second step is to form a coalition of all stakeholders as well as both internal and external members of the organization. Its not only the senior management, but it is everyone that is involved with the company as well.3.2 Envision the future (Implementation of 3G Pilot Launch)Envisioning the future is about painting a pick up of what the firm is going to look like when this journey and transformation are complete. Many exclusives who are part of the team will have difficulty accord what the changes that are attempted to incorporate into the business really mean. They are going to ask how the change is going to affect the company and, more importantly, each individual within the company.This explained the pilot launch in Klang valley during the 3rd quarter of 2004. (The Star-In Tech, 22 June 2004). According to the news, Ma xis Communications Bhd will initially roll out its 3G (third generation) mobile services in populated areas of the Klang Valley in the first 18 months to two course of instructions following its commercial launch by the end of 2004.Maxis revealed how, by offering these services, they would be able to grow significantly faster while providing the clients with a much higher value service, and this would create more opportunities for each of the stakeholders. At the same time, if they didnt change, they were going to fall behind in the industry, leaving fewer opportunities for employees, becoming a less important partner in the financial advisors growth, and not doing all that they could in assisting the investors to achieve their financial goals. It was not a very tough decision for the stakeholders once they had the information and time to confirm the vision.3.3 Begin the transformation.Successful change is a real challenge because no one reacts well to change except the person that is driving it. When change comes, we all tend to instanter put our hands up and try to figure out how to avoid it. Behaviorists tell us that 80 percent of us are reactive thinkers who will do anything to avoid change. Twenty percent of us are creative thinkers, meaning we initially try to avoid the change, but then examine and referee whether its a good change or a bad change. If we think it is a good change we will incorporate it into our lives. If creative thinkers believe it is a change for the worse, they will just figure out ways to go around it.The only way to ensure that change occurs smoothly is to have a road map that outlines the process that will be incorporate into your firm to make it work for mutual benefit.3.4 Embed it in the culture.Everything that was doing should be consistent with the commitment. For example, Maxis was constantly promoting 3G network advantage to their valuable customer over the country during the initial launch. This creates a sense of commitm ent for all the employees that they are undergoing change and it is therefore real and it creates a new culture.3.5 Accelerate the pace.Maxis helped everyone see the increased competition and the need to differentiate it from all the other firms. Maxis understand the likely outcome if you dont make the changes. They do that it will be fine to be uncomfortable with change but that the winner in business will always be the one who most effectively adapts to the new environment.3.6 Collaboration with other organizationsAccording to planetarycomms-technology.com, Maxis realized that the success of any 3G network relies on the availability of 3G handsets in the marketplace. A joint judge between Sony and Ericsson has been contracted by Maxis to provide 300,000 3G enabled handsets in a contract worth RM20 million for the period 2004-05. Maxis also intend to continue its close relationship with both Motorola and Siemens, and 3G handsets from these companies will also be available.Maxis also collaborated with Astro, especially in streaming live telecasts. Taken from the same article Maxis mobile subscribers are also set to get video streaming services before the 3G network goes live, as Astro are to provide program clips, running at 64kbps and 24 frames per second, to the existent Maxis 2G GPRS Network. In addition, Motorola is installing its new push-to-talk over cellular service on the Maxis 2G network that will allow a single subscriber to connect with one or many users at one time via the single push of a button on their handset (this should see most use in the corporate market place for the easy arrangement of conference calls).3.7 Continuously reinvent yourselfHigh-performing organizations seek to involve and engage employees by devolving authority to lower levels of the organization. Employees are more likely to support changes when they have the necessary amount of authority and flexibilityalong with commensurate accountability and incentivesto advance the agencys goals and improve performance. Allowing employees to bring their expertise and judgment to conceive in meeting their responsibilities can help agencies capitalize on their employees talents, leading to more effective and efficient operations and improved customer service.To continue exercising of video streaming and video calls, Maxis has lowered the cost of 3G network charge toward their customer to increase the usage of it. The excerpt blow was taken from the article Maxis lowers cost of 3G adoption published on August 7, 2006.We are seeing a healthy uptake on 3G services with people coming on calling card at an incremental increase of 30% every month. We believe free video calling will further accelerate 3G adoption in Malaysia, verbalise Maxis Head of Products and New Businesses, Dr. Nikolai Dobberstein.At the of end July, Maxis has 256,000 customers with 3G mobile phones in its base, of which 150,000 are active 3G users. By removing the cost barrier, Maxis hopes to d rive up usage among 3G handset owners in its base and counter the prevalent touch of 3G being expensive. With Maxis continual low pricing strategy, we are turning that around and proving that Maxis 3G is as affordable as 2G, state Dobberstein.4.0 Comments and SuggestionsThe success of the change implementation was due to the fact that it was an initiative from top management and it was clearly seen that the shift is urgent with the competitors in the market coming up with new invention. (It is an internal change and the change agent is the top management). This was congruent with one of the Organanizational Development principle, which stated that the Change Management should start from the top. According to Rothwell et al (2010), Organizational Development works best when it is supported by top managers. This is because top managers are traditionally the chief power brokers and change agents in the organization they often control an organizations resources and reward system.The ex pertise of the staff was recognized and their ideas were discussed during meetings therefore capitalizing on their talents will enhance the operations and allow a smooth whirling of change.The staffs were committed to change and they were aware that there is pressure from the environment and Maxis have to differentiate from other firms and the change was necessary and the change is directed to positive results so there was no resistance to change. There is a need for change that was understood by employees. The management also has created the awareness of change. Change is inevitable, and this message was disseminated throughout the organization. This ensure low level of resistance to change.The collaboration with Sony, Ericson, Motorola and Astro has strengthen the change as companies supporting each other in terms of sharing of network, video streaming has led to a win -win situation in the corporate market.However, the change process in Maxis was a success but the future has hi therto to be seen in this era of companies coming up with new intervention and innovation to have the competitive advantage but the war is not over yet for Maxis as further strategies to combat the competitions need to be planned ahead of time so as to meet the demands of the future market in the era of globalization.The group view that other strategies such as new determination and more practical models may be able to penetrate the market apart from technology which is the main area of competitiveness as customers of today do not only value the update of technology but the design has cosmetic value and it influence the user in the trendy world of today.5.0 ConclusionThe telecommunication industry felt it was not practical and risky to launch 3G network in the market because it final result is quite unpredictable. It could be said that the industry as well as stakeholders still felt sceptical even though the pilot plant was considered a success. However after the implementation, M axis has proved that it had been successful in term of change management.This was proved by statistics from The Mobile World that noted Maxis ended Q1 06 with some 8.2 million customers giving them a market share of 42.5%. The country has a population penetration rate of 80%. Even though this could be directly linked to 3G, but it is not to be denied that 3G contributed a major part in the increase of market share.This notion was strengthen by the fact that Maxis has the most extensive integrated 3G network coverage in all major cities in the country. The Klang Valley, Penang, Johor Bahru, Kuantan, Alor Setar, Kota Kinabalu, Kuching and other cities are directly with 3G connectivity.Today, Maxis have over 300 buildings with Maxis 3G/2G transmitters, and also over 350 Maxis Utopia and Airzd WLAN hotspots.After the tremendous success in Malaysia, Maxis planned to penetrate 3G in Indonesia (end of year 2006) using the same change management plan. Thus, the well planned change can bri ng the expected result in the end. The change plan is very important to make a company to be market leader or sustain in the market.

Beauty :: essays research papers

BeautySummary of The Biology of BeautyMany articles atomic number 18 written by modern psychologists andpsychoanalysts that stress the importance of beauty in human and animal breedingas well as survival. One such(prenominal) article The Biology of Beauty suggests thisimportance and backs it up with many facts and figures as well as surveys onnormal people. The article states many theories and hypotheses and withal tries to develop why beauty plays such an important role in sexuality and power. What isbeauty? According to this article, beauty is a combination of symmetry, specialqualities, and traits.Symmetry is possibly the most supported part of beauty in thisarticle. The article states that symmetry shows abundance of sexual horm cardinals,health, and strength of the immune system. They support their hypothesis ofsymmetrys affect on the abundance of sexual hormones with various scientificevidence. Two psychologists, Steven Gangestead and Randy Thornhill measured thesymmetry of hundreds of men and women in college. They also asked them tocomplete a personal undercover survey that gave information on their healthand sex lives. What they found was that the men and women with better symmetryhad started having sex 3-4 years before the people with average symmetry.Gangestead and Thornhill also completed another survey involving womensresponses to symmetrical men and men with average symmetry. The results were asexpected. The women with symmetrical partners responded twice as much comparedto the women with men having average symmetry. The consider of contraception wasalso much higher. Animals are much more severe in their choosing. Femalepenguins wont hold males who arent plump and symmetrical, and femalescorpion flies only accept males with symmetrical wings, as they are better athunting and protecting. Also, less symmetrical men and women surveyed had moreailments and more frequent accounts of illnesses compared to symmetrical men andwomen who were boile rs suit much healthier.Special qualities also play a role in beauty. A person withnormal features is not considered as beautiful as one with a few outstandingfeatures. New Mexico State Universitys Victor Johnston conducted a computersurvey called FacePrints in which participants of all ages and ethnic groupswere asked to give their accounts of a completed face into the computer. Whatthey came up with was very surprising. Instead of selecting a female withaverage facial features, the men leaned toward a girlish face consisting ofmany outstanding features. Their paragon face consisted of a small chin and jawsas well as large eyes and luscious lips. Women value the opposite of the faceconstructed by men a face consisting of a strong jaw and chin, prominent

the civil war Essay -- essays research papers

Being a typical and traditional father has always been the role of any father. E rattling traditional father has a different attitude towards his son, they want their son to see life the rough way, be responsible, and have a very typical attitude towards life.In the stage Powder written by Tobias Wolff the fathers thoughts are not traditional and typical, like most fathers. The father in the story wants his son to experience life in a different way. He wants the son to live the life that he chooses, instead of living a laboured or a conditioned life.The story reveals the conflict between the father and son relation where the father is trying to expose his son to reality and freedom. The bewilder has a conflict with the father because of his leniency and the carefree attitude towards her son. The father always pushes his limits for him and his son to have a good time whenever they are together. forrader they left home to go skiing a day before Christmas dinner, the father promis ed to bring the son home for the Christmas dinner. Once they started skiing the father love his sons company and he was having a great time looking at his son enjoying himself skiing. The father was not thinking or even worried intimately getting home for Christmas dinner because he was happy at that moment for himself and his son. It was snowing before getting into the last run the father knew he could run come to the fore of time, but he didnt care and did what he was enjoying. Saying that he wanted to go for the last ru...