Industry Analysis and Financial services of Pan America Research Paper

Industry abstract and Financial services of Pan America - Research Paper ExampleAccording to 2006 statistics in the industry, much than 133 billion litres are sold per year which raised the world-wide revenue to 294.5 billion. Analysis of the industry In analysing the industry, it is critical to understand Panama, what opportunity it offers and the products that are produced in the country. Panama is a country that shows a expectant novelty in terms of people who live there. Most of the residents get into from different countries. A hooking of people in Panama prefer beer compared to other beverages. In the year 2011, its production was reported to view grown by 5.1%. The market in panama is worth more than $390 in a year. another(prenominal) brand that seems to grow and is on the list is wine (Holmes 45). The prices of beer and wine in Panama which are the usual drinks are $35 for each beer and $40 for each wine. When you compare these prices with Gasolina, they prove to be high because Gasolina ordinarily ranges from $7-10. The high prices in panama come collectable to high costs of living payable to its diversity and that it attracts a lot of people. This means that the confederation testament have to increase its selling price in panama in order for it to beat the competition. Gasoline has an opportunity to grow in Panama because it is a new product that is queer in its own way. It is unique in that it has six flavours. It is made with unique spirits which include Caribbean white rum, filtered and distilled vodka, 100% tequila and 100% natural fruit juices. It is easier for outdoor consumption due to its portability. This is because it is packed in 20ml aluminium pouches that even have a straw inside. Its growth is possible due to the diverse cultures in Panama and the uniqueness of the product. With such a product the people of Panama will not find it difficult to pay for the drink at whichever cost. Looking at the industry in general, the m arket is dominated by few key players which lead to intense competition (Giesbrecht 55). There exists direct uncertainty due to changing consumer tastes. Margins and pricing are often under pressure. It has three leading industries that mark for almost 40% of the overall market share. The leading company is Anheuser-Busch. It holds over 20% of the total muckle of the market. This company has 14 brands and each generates over 1 billion USD in a year. The company produces global and regional brands, one of them being Corona. It employs about 11,600 people in 30 countries. The company gross sales majorly come from North America. Another key competitor in the market is SABMiller. In the market ranking, it is among the top flipper companies in the industry. Its portfolio contains more than 150 brands. Among its brands are international beers such as Pilsner, Urquell and also local brands comparable Castle Milk Stout. It operates in 75 countries in Asia, Africa, Europe, North Americ a and also South America. Its sales are around 21 billion litres of lager in a year. Coors is another competitor in the industry which is ranked in the seventh position globally. It operates Colorado brewery that that is the largest brewing facility that operates singly. It was the first company to use the aluminium can and it operates the largest plant that produces aluminium cans. Among its products is Coors Light. The industry is a global business that contains some(prenominal) businesses that are multinationals and thousands of small producers. The