Aflac Essay

In your opinion, will the campaign stay effective for the foreseeable future? I debate the campaign will stay effective because people like the surround. They introduced the duck in 2000 when they hired the publicize sanction the Kaplan Thaler Group. The duck has done very well for the company, for many years. I work out if they were to discontinue the duck in advertising, their rates would go down 3. What makes AFLAC ads so effective? Is it something more than their entertainment value? If so, what else contributes to their achievement? Aflacs duck has done more than generate impressive sales numbers.The mascot has been a feather in the companys cap in terms of making it one of the most recognizable name in indemnity. Nearly 90% of Americans now recognize Aflacs name, the company said, largely because of the duck campaign, which takes a humorous approach to insurance while sending the serious message for its need. The duck was born after Aflac Chairman and Chief Executive Of ficer Daniel Amos and his advertising steering committee decided it was time to constitute a campaign that differentiated the companys ads from other insurers, while increasing the companys Advertising Principals 3 ame recognition. In addition, because the company name was often mispronounced, Aflac wanted to create a mnemotechnic device that would reinforce name aw arness and recall. Nearly everyone has seen the white, sassy Pekin duck with a bright-yellow beak teeter into a variety of situationsranging from an ice atomic number 18na to the Grand Canyonto tout Aflac insurance. In most scenarios, the plumy icon belts out its signature quack to unsuspecting passersby as individuals converse about insurance. The taglinesWithout it, no insurance is complete and Ask about it at work have added to the ads fame.Advertising expert John Malmo, chairwoman of Koening Inc. , said in an article that Aflac has great advertising because its concept emanates from the brand name. Financial man agement 3 * Financial Industry Regulatory Authority (FINRA) FINRA represents and regulates all stock and bond brokerage firms and their employees. More than 4,750 firms are members, with 634,000 employees registered to sell securities. It also administers background checks and licensing exams, regulates securities employment, and monitors how firms comply, and provides information for investors. Treasury bond market regulationTreasury bonds are slightly different from corporate bonds. Theyre issued by the U. S. government, so regulation is handled by the Treasury parts Bureau of the Public Debt, with additional anxiety from the SEC. Derivatives market regulation Derivatives markets have their own regulatory bodies, but they match the format and hierarchy of stock and bond market regulation. The organizations may not be household names, but their functions will seem familiar. * Commodity Futures Trading Commission (CFTC) The CFTC is a government agency that oversees market activit ies in agricultural and financial commodities.It ensures that the markets are liquid and that both parties on an options or futures work are able to meet their contractual obligations. It also provides oversight to the markets by ensuring that the exchanges and self-regulatory organizations have sufficient regulations in place, and that those regulations are enforced. * National Futures Association (NFA) The NFA regulates 4,200 firms and has 55,000 employees who work on the different futures exchanges. It administers background checks and licensing exams, regulates futures trading, and monitors how firms comply, and provides information for investors.Trading in options on stocks is regulated by the SEC and FINRA, but trading on options on futures is regulated by the CFTC and the NFA. As the lines between derivative products blur, you may find a lot of overlap, and many in the assiduity predict that the SEC and CFTC will merge at some point. Foreign exchange (forex) regulation Beca use its the largest, most liquid market in the world, many day guilers are taking up trading in foreign exchange, or forex. However, heres the rub These markets are not well regulated. in that respects nothing to stop someone from exchanging U. S. ollars for Canadian dollars tourists do it every day, often at a hotel desk or retail shop. Theres no paperwork, no hassle and no oversight. Oversight isnt necessary for someone at a convenience store buying a tube of Smarties with U. S. bucks and birthting Canadian loonies in return. Unfortunately, this has allowed some firms to misrepresent forex trading today traders, causing some day traders to get badly burned. * Options and futures on bills Most currency is traded in the spot traders exchange one currency for another at the current exchange rate. The spot market is not regulated.But many trade currency using options and futures. Options and futures on currency are regulated as derivatives through the CFTC, the NFA, and the rele vant futures exchanges. * Banks and oversight Banks are responsible for most forex trading, and banks are heavily regulated. This means that the Federal Reserve Banks and the U. S. Treasury plane section are paying attention to forex markets, looking for evidence of manipulation and money laundering. Both are puzzles under-regulation and over. However, often, the problem is not in the regulation but in the way it is enforced, or not enforced.I call regulation should be focused on areas that markets do not do well and not on simply regulating for the sake of what regulators feel need to be done. I do not think you should hold the Innocent shareholders responsible for what management does. I think if the management was held accountable for their actions on that point would be a lot less fraud in the system. I think there needs to be separate entities for each section of regulation there is a huge amount of companies out there and only a small group that regulates it.